These are the questions that need to be answered. This is a 4 page paper assignment. The questions must be numbered the exact way I list them below. 2. What are the possible impacts of the economic, legal, and social environmental factors on the Boeing Dreamliner (787) and Airbus A350 projects? List environmental factors by area and identify the most important factor in each. (Be sure to address ETOPS which require and internet search.) Which single factor do you feel is the most significant that may create or inhibit demand for the products? Based on these environmental factors, what desired customer attributes drove the development of the Boeing Dreamliner (787) and Airbus A350? 6. What is really the problem that Airbus is facing? Using the problem statement format, what is the overall problem? The root cause (what decisions and who made them)? What are the problems by marketing mix area? What will happen short and long term if the problem is not corrected? 7.What strategy should Airbus undertake? Should they continue with the A350 or go ahead with the A350 XWB? If you elect to go with the XWB, should Airbus speed up development of the A350 XWB ahead of the 2013 estimated launch? Are there any other possible strategies that they should consider? The paper must be in Times New Roman in size 12 font and double spaced. The format of these responses is to state the analysis, opinion, and what it means to the situation facing Boeing and Airbus. The company perspective that we are viewing is that of Airbus. The analysis is based on the time of the case.
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