The Power of Social Media and Marketing Social media is a communication channel

The Power of Social Media and Marketing
Social media is a communication channel for organizations of all sizes. Many of us have personal social media pages that allow us to keep in touch with friends and family. Businesses use the medium differently.
SLP Required Readings
Pros and Cons of an Instagram Business Account (2020)
5 Ways to Grow Your Business Through Blogging (2020)
SLP Assignment
Begin by selecting a company and researching their social media pages such as Instagram, Facebook, Twitter, etc.
Start by using the attached APA 7th template for this assignment.
Provide in your introduction a brief overview of the social media companies that support your chosen organization.
Compare and contrast the similarities and differences in what these social media platforms provide for your selected company (Cite Sources and Support your Work).
Determine if these social media organizations provide a valuable service in helping your selected company enhance or improve its reputation, image, and overall consumer experience (Cite Sources and Support your Work).
Conclude with an opinion on how well your selected organization uses social media for advertising services, products, community partnerships and support.
SLP Expectations
The minimum length requirement for this Module Case Assignment is 2 full pages (excluding Title and Reference pages) to include 2 scholarly sources.
Provide an APA-formatted title page. Use the APA 7th Assignment Template.
Include an introduction, a body using 2 scholarly sources cited to support your work, and a conclusion that aligns with your purpose statement, summarizes each section, and then wraps up into a final thought.
Provide an APA7 formatted References Page (See APA 7 “References” section).
Upload your paper to the Case Dropbox before the assignment due date.
Proofread your work.
Also, see the guides below for APA and Student Support Services:
Student Support Resources
Trident APA LibGuides
Understanding Plagiarism
Grading Note:
At Trident University International, rubrics are used for grading. These rubrics specify the points available for each component of an assignment. Points are earned based on the level of the work submitted. The rubric in the SLP Dropbox is used for this SLP Assignment.