The Module 1 Assessment is based on a specific corporate environmental analysis

The Module 1 Assessment is based on a specific corporate environmental analysis called a
SWOT (Strengths, Weaknesses, Opportunities, and Threats). A SWOT analysis allows a
company to assess internal competitive and external macroenvironmental factors that impact a
business. Organizations often utilize this form of analysis to evaluate their current standing in
the global marketplace or the potential for success should they decide to expand internationally.
See the references section below for additional resources you may find useful in learning more
about SWOT analyses (Harmon, 2020).
You practiced using a SWOT analysis in Learning Activity 4 in this module’s “Faculty Connect”
area. Based on your understanding of the Chapters 1, 10, and 11 textbook readings as well as
your knowledge of the SWOT analysis process, you will apply your understanding of this type of
analysis to evaluate the SWOT of an existing global organization.
Assignment Checklist:
• Choose one of the five following companies for your SWOT analysis (Marketline, 2020):
American Express, Applebee’s Restaurants, Marathon Oil, Prudential Financial,
Skechers USA. Once you launch the link, click on “PDF Full Text” on the left to open the
report.
• Read the company profile for your chosen company, noting factors that relate to both
drivers of globalization and the impact of global currency fluctuations.
• Using the company’s SWOT and your own experience and knowledge of the company,
you will prepare an informative essay that addresses the checklist items to be found in
this module