Task summary: Write a paper about publicly traded competitor company difficultie

Task summary: Write a paper about publicly traded competitor company difficulties. 10 pages, APA-style. Have at least 8 academic sources, like peer reviewed journal, articles from Forbes, HBR, WallStreet, NY Times, The Economist.
Full order description: Dear freelancer, please follow the instructions:
1) Use the Lyft Company. https://www.lyft.com/
2) Write a paper (not including exhibits) on why the company is experiencing difficulty, and possible solutions leading to a turnaround. Your analysis should include the “real” reasons for the financial distress. Major topics should include a brief background of the industry in which the company operates, a background of the company and the management team, and what options the company has to solve its problems.
3) You have an enormous amount of material to use for this project. Annual reports and 10Ks can be obtained by contacting the company’s investor-services department.
Attached:- Instructions