Submission Type: Mock Social Media Ad Document Upload
This week you will create a mock-up ad that can be used on social media networks (such as Facebook and Instagram), based on a fictitious company and their products/services offered.
Step 1:
Using any one or combination of the mockup ad generator websites listed (below), design your ads by following the generator source instructions. You are to create at least three separate mockups for your ad that you feel would encourage your target audience to take action. Once designed and completed to your liking, paste a print screen shot or embed the saved image of each mocked-up ad (three times) into a single Word document. This can be done by clicking the Print Screen keyboard button and pasting the image into a blank Word document.
Smart MockupsLinks to an external site. https://smartmockups.com/
Ad MockupsLinks to an external site. https://admockups.com/
IMH Facebook Ad BuilderLinks to an external site.
https://influencermarketinghub.com/facebook-ads-mockup/
WoFoxLinks to an external site.
https://www.wofox.com/ui-editing-tools
MockupBroLinks to an external site.
https://mockupbro.com/mockups/social-media
Important: If prompted, only use the free version of the program(s). You should not provide any credit card information. There are many free (basic) templates in each of the provided sources which you can use to develop your mockup ads.
Step 2:
Immediately below your screenshots of your mockup ads (which you have pasted in your Word document), you will need to identify and briefly explain the following:
why you have specifically chosen these distinct social media platforms (i.e., the social media channels that the ads can be launched),
the geographic boundaries that is best suited for the campaign,
the descriiptive characteristics of the target audience and why you have specifically chosen this segment,
the projected budget of your campaign,
the strategy/strategies you plan to use to get engagement and conversions through the ad.
You should use a minimum of two scholarly sources to justify your campaign in Step 2 (your textbook can be one of the sources).
Once completed, save your document, and submit it for grading.
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