STP allows for marketing teams to create effective strategies because they help

STP allows for marketing teams to create effective strategies because they help teams prioritize and develop personalized and relevant messages to increase consumer engagement.
Prior to beginning your discussion, review:
STP marketing examples: How it attracts new customers to increase sales(https://ppcexpo.com/blog/stp-marketing-examples)
Module readings and notes
Discussion instructions

Initial Discussion Post 
Your initial response should address both questions, and use two references, due by Wednesday at 11:59 PM ET.
After you read the article(https://ppcexpo.com/blog/stp-marketing-examples), choose one of the six companies listed, research further on their use of STP strategies to increase sales, and share your analysis of strategies they employed with your classmates.  The discussion is split between the six companies, please choose a company with fewer responses to respond to for your initial post.