Slide Requirements:
-Create six slides with Microsoft Powerpoint.
-Structure your slides as follows:
-Slide 1 – Include your name, internship company (H&M), country or market.
-Slides 2 to 5 – Include two elements of each quadrant from
Table 8.1, with highlights of your discussion points related to your internship brand (H&M), on each slide.
-Slide 6 – Provide a nice summary of H&M’s global presence in the country of your choice. The country can be from Asia, South America, Europe, the Middle East, or anywhere else on the globe.
-Must be only 6 slides (See the tab below Formatting Requirements for more details).
Helpful Tips:
-Identify the countries your internship company does business in by checking out the corporate website or the latest annual report.
-Then, search your brand in business periodicals such as Forbes using country names or terms like “foreign,” “global,” or “international.” See which markets have been written about and select one.
-Think of forces and actors, and specific challenges the company faced entering the specific country’s market (e.g., cultural norms, language barriers, local competition, government regulations, economic conditions, etc.).
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