SetupThis summative assessment is the start of inputting information into the St

SetupThis summative assessment is the start of inputting information into the Strategic Marketing Plan Template. You will complete portions of this template in Weeks 1, 2, 4, 5, and 6,
The first part of developing a strategic marketing plan is analyzing the forces that affect the business’s marketing efforts.
DeliverableAccess the Strategic Marketing Plan Template and complete Wk 2 – Part A: Environmental Analysis and SWOT Analysis. You will complete the rest of this document later in this course.
Support with research. Demonstrate that you are learning from the course by accessing, performing, and applying the course resources and other credible sources.
Cite sources to support your assignment.
Format your citations and references according to APA guidelines.
Submit your completed Wk 2 – Part A: Environmental Analysis and SWOT Analysis section of the Strategic Marketing Plan Template.
ResourcesMarketing research resourcesConduct a SWOT Analysis
Conduct an Environmental Scan
Research Consumers
For real-world SWOTS for publicly traded companies: Business Source Complete Database in University Library. Use as benchmarks and environmental analysis tools.
Assignment ResourcesPre-recorded WK2 Live Session Recording with Assignment Demonstration >
Automate citations and references with Microsoft Word References Tab
Microsoft Word Outline View >
University ResourcesCenter for Writing Excellence
Reference and Citation Generator
Grammar Assistance
Tips Tip: Consider the project as a take-home open-book exam. Each item in the project is like a question that requires you to demonstrate an understanding of an essential course concept. The grade you earn will be strongly influenced by the degree to which you demonstrate an understanding of basic marketing concepts from the course. Define your terms using concepts from the course materials, explain how they apply, and apply them. From the stick perspective, projects that fail to demonstrate an understanding of marketing concepts and practices from the course materials will not earn a grade higher than a C.