Select one of the three element to discuss: Be thorough in your discussion. Minimim 300 words.
Cultural, Social, and Personal Factors:Research and explain the impact of cultural, social, and personal factors on consumer behavior.
Provide examples of how culture, reference groups, and lifestyle influence consumer decisions.
Discuss the role of personal factors like age, personality, and self-concept in shaping buying behavior.
Psychological Processes:Investigate the four main psychological processes (motivation, perception, learning, and memory) and their effects on consumer behavior.
Illustrate how each process can influence consumer perceptions and choices.
Buying Decision Roles:Define the roles individuals play in the buying decision process (initiators, influencers, deciders, buyers, users).
Explore scenarios where different roles might have varying influences on purchase decisions
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