Read “Practicing Ethical Communication–Pushing the Limits of Credibility” Downlo

Read “Practicing Ethical Communication–Pushing the Limits of Credibility” Download “Practicing Ethical Communication–Pushing the Limits of Credibility”on p. 292 of the text. (NOTE: You can also click on the link to access the information.)
Answer the two Career Applications questions following the scenario and re-write the message to more closely follow ethical guidelines.
PRACTICING ETHICAL COMMUNICATION
Pushing the Limits of Credibility
As the director of human resources in your company, you’re desperate for some help. You want to keep
the costs of employee benefits under control while making sure you provide employees with a fair
benefits package. However, you don’t have time to research all the options for health insurance,
wellness programs, retirement plans, family counseling, educational benefits, and everything else, so
you decide to hire a consultant. You receive the following message from a consultant interested in
working with you:
I am considered the country’s foremost authority on employee health
insurance programs. My clients offer universally positive feedback on the
programs I’ve designed for them. They also love how much time I save
them—hundreds and hundreds of hours. I am absolutely confident that I can
thoroughly analyze your needs and create a portfolio that realizes every
degree of savings possible. I invite you to experience the same level of service
that has generated such comments as “Best advice ever!” and “Saved us an
unbelievable amount of money.”
You’d love to get results like that, but the message almost sounds too good to be true. Is it?
Career Applications
1. The consultant’s message contains at least a dozen instances in which this writer’s credibility
might be questioned. Identify as many as you can.
2. Explain how you would bolster reader confidence by providing additional or different
information.