Read chapter 4 place strategy page and view the Coca Cola strategy (link below)
Instructions:
The goal of place strategy in terms of the customer-value equation is to add value without increasing cost.
– Use the strategic issue listed below:
Market niche
-Explain at least three elements marketers need to consider when it comes to that strategy.
-Explain how Coca Cola implemented innovative “place” strategies to create value for current and potential customers.
-Your initial post must be at least 350 words.
-Be sure to use subject headers for each of the questions asked.
Coca Cola Strategy Link:
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