Read “Apple Inc. in 2015” (pages 1-8) in the attached file and answers to the following questions ;
Explain how industry forces and structural changes in the PC industry during the 1980s and 1990s contributed to the dramatic decline of Apple’s PC business during that period. (Use only the information in the Apple 2015 case to answer this question. No further research is required.)
2. (a) Why did the actions of CEOs Sculley, Spindler and Amelio (Apple’s CEOs from 1985 to 1997) fail to reverse the decline of Apple’s PC business? (b) Why were Steve Jobs’ actions, when he took over Apple’s PC business in 1997, more effective in addressing the threats and opportunities posed by the structural forces in the PC industry? (Use case information only to answer this question.)
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