Read “Apple Inc. in 2015” (pages 1-8) and post your answers to the following question;
What type of competitive advantage did Steve Jobs pursue for Apple’s PC business, and what type of business strategy did he use to gain that competitive advantage? (Use only the information in the Apple 2015 case to answer this question. No further research is required.)
Explain what specific value chain activities Steve Jobs implemented as part of the business strategy for Apple’s PC business. How did these actions deliver a competitive advantage for that business? (Use only the information in the Apple 2015 case to answer this question. No further research is required.)
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