Project Goals (click to expand)
Create accurate, clear, and ethical visuals from numeric data
Analyze visuals to support a specific point or argument
Apply principles of design to create a visually appealing, readable document
Write using a style that emphasizes clarity, concision, and accuracy
ASSIGNMENT
Choose one of the following scenarios and produce a one to two-page, informative, visually interesting report that uses the dataset provided to address the scenario. This report should incorporate at least three visuals that you have created along with a discussion/analysis of the data in your figures.
In working on this project, you will engage with different types of visuals, as well as the conventions of writing with data and numbers. To achieve these goals, you will select one of the scenarios listed below. After reviewing the data set provide, you will write about and analyze that data in a brief, informative, visual report.
Preview/download: Information Design Project Rubric
Submit your draft of the Information Design Report to DRAFT–Information Design in USF Writes.
Note: You do not need to submit your reflective memo to the DRAFT assignment.
Click each accordion to view more details about the scenarios and the deliverables associated with them. You will also find resources that will help you with the deliverables.
Scenario 1
You are a current student in the College of Business program at USF. There is a recruitment fair coming up, which is an event led by school administrators, faculty, and students in order to encourage students to apply to USF. Many who have attended these fairs in the past have been high school students and their parents. Since you are one of the best students in your program, your advisor has asked you to help recruit potential students into the program.
The data that USF uses for the recruitment event is from the National Center for Education Statistics.
Preview/download: Integrated Postsecondary Education Statistics (IPEDS)
Preview/download: Employment rates based on Education-1.jpg
Your goal is to encourage students to apply to your program by providing them with an informative, visual report on the topic based on the dataset. Consider what it is you want the audience to know and how you can best visualize the information for them. Additionally, make sure to communicate the data you select from your data set in a way that maximizes the impact of the data.
Scenario 2
You work for Lightning, Inc., a fiber-optic internet company based in Montana. Your company is trying to expand to other states, but since fiber-optic internet is more expensive than other types of connections, your boss, Dereck Boyer, expects you to choose three states which would be the most profitable to expand the business to. He has asked you to write a report breaking down types of computers used in households with varying levels of income. You found data on types of computers and internet subscriiptions per state which would help you support your report.
Preview/download: Types of computers and internet subscriiptions
Take time to familiarize yourself with the data set—identifying the sections which would support your choice. The goal is to select and visualize the data that is most relevant to your audience and the point you are trying to make. Consider what it is you want the audience to know and how you can best visualize the information for them.
Resources
Resources on visuals:
Use the textbook chapter on Visual Design (Ch. 5) to help you design and write about your visuals.
You may also wish to use this Periodic Table of Visualization Methods to explore various types and uses of visuals.
You can also use the Why use visuals? resource sheet
Resources on using Excel:
Sort data in Excel
Create and work with charts
Deliverables
Visual, informational report that
introduces the topic and its importance
explains the meaning of the three visuals you created
points to the conclusions suggested by the data.
A short 250- to 500-word note to the instructor that explains the following (use headings to identify each of the topics listed below):
Why you selected your scenario
How you selected which data to visualize and why you visualized it in the form you did
What decisions you made to tailor your report to your audience and your purpose
How you ensured that your visualizations of the data were fair, accurate, and clear.
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