Objective
Understanding how businesses through advertisements often pair a product with a positive stimulus to create a desirable association.
Instructions
Select a Campaign (Year 2022 or 2023): Choose an advertising campaign from the specified years that features a product or service. It can be from any industry or domain.
Create a PowerPoint Presentation (Max 3 Slides):
Slide 1 & 2: Provide an overview of the selected campaign. Include visuals (images, videos, or graphics) that represent the campaign.
Slide 3: Analyze how the campaign pairs the product or service with a positive stimulus to create a desirable association. Connect your analysis with the concepts learned in the class.
Guidelines
Include proper in-text citations and references in APA format.
The assignment must be submitted in PowerPoint format.
Use bullet points in slides; avoid text-heavy slides.
Proofread for clarity and errors.
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