Now that the Fortune 100 company, its product or service has been selected, you

Now that the Fortune 100 company, its product or service has been selected, you will begin conducting additional research for the proposed Strategic Marketing Plan. The plan will now incorporate a SWOT and PESTLE analysis. Since large corporations often operate on complex business models and operations, it is important to analyze their current position before initiating and implementing a plan of action. Additionally, your comprehensive graduate research will separate you from other Marketing Managers that may simply rely on personal instinct and assumptions of how to promote a product or service in today’s competitive environment.
Guidelines:
Conduct research from the course textbook(s), LIRN library database, along with other reputable online sources (.gov, .edu, .org). Then, describe what a SWOT and PESTLE analysis are, and why they will be integrated into the Strategic Marketing Plan. Not only can each analysis assist in the planning stages, but it can also identify any future issues that may arise when attempting to enter a new market. While conducting your research, focus on the main details below.
Analysis:
What is a SWOT analysis?
What is a PESTLE analysis?
How are the two similar?
How do they differ?
Expectations:
1-2 pages in length (Not including the title and references page) with sufficient research information on each.
Follow proper APA format, including title and reference pages.
Use 3rd person with proper grammar, punctuation, and spelling. Please see the attachments to tie this all together.