Mini Case Delta
Please answer the following three questions. Below is the list of the recommended reading but you are also expected to do external research, especially from the following respectable sources listed below. What is important is the analysis and use of strategy concepts rather than a summary of the case facts. Submissions should be around 1,500 words in length excluding tables.
Recommended Sources to Study
DELTA Company Annual Reports: You can find them online on the company website.
Other sources of external information for your research:Please have a total of at least 5-6 in-text citations from any of the following resources. Also use at least 3 times the attached presentation by mentioning the Slide in parantheses.
The Economist
Harvard Business Review
Wall Street Journal
Forbes
Fortune
BusinessWeek
Time
QUESTIONS
Make a SWOT analysis table for Delta. In a paragraph briefly explain your findings.
Please calculate and show the following ratios for Delta for the years 2019-2022. Briefly explain your findings and what they mean for the company. Note: Do not just copy and paste the ratios or visuals from a website. It is important to show your numbers and calculations. Return on Assets
Total Assets Turnover
Financial Leverage Index
What are the sources of competitive advantage for Delta? Are they sustainable, why or why not?
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