I need these questions to be answered : 1. Read the Merrick Pet Care Case, Yo

I need these questions to be answered :
1. Read the Merrick Pet Care Case, You will want to read the case multiple times to ensure that you pick up the nuances necessary to adequately analyze this case.
2. Answer the following questions throughly.
A-What are Merrick’s current goals? Develop a SWOT analysis for the company.
B-Merrick has decided to pursue the oral pet care category. What cell of the Ansoff Matrix does this represent?
C-How do you explain the unsuccessful launch of Lil’ Brush Bones? Is the problem the product or the positioning? Explain your answer.
D-Should Merrick continue to pursue efforts in this category? What are the advantages in, and the opportunity costs of, doing so?
E-Based upon the interview data with consumers, what insights can be used to direct the brand’s positioning? What do consumers care about?
F-Discuss the points of parity and points of difference in the positioning of Merrick’s product?
G-What role did packaging play in promoting the product? What strengths/weaknesses are exhibited in the packaging?
H-What do you think Merrick should do after the failure of the Lil’ Brush Bones product?

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