Choose a business-to-consumer (B2C) or business-to-business (B2B) company that u

Choose
a business-to-consumer (B2C) or business-to-business (B2B) company that
uses target marketing. Then, you will need to complete the following
list:
Briefly introduce the company you have chosen.
Gather
examples of its activities and products that support its business
model. Remember to properly cite and reference the sources of
information you find. You should have at least two references from
business-related or news websites.
Explain each of the four bases for segmenting consumer markets or each of the five bases for segmenting business markets.
In
the company you chose, describe which of these bases for segmenting
markets is used, and describe how the selected segmenting options are
achieved.
Examine how these factors influence the promotional strategies of your chosen company.
Your
essay must be at least four pages in length and double-spaced, not
counting the title and reference pages. All sources used must be
referenced; paraphrased and quoted material must have accompanying
citations. Use APA style guidelines for formatting.