Case study on Qantas Airways Limited. Applying key concepts from Unit 1-3. Using

Case study on Qantas Airways Limited. Applying key concepts from Unit 1-3. Using Michael Porters’ five forces structure to run a macro level analysis. Most of the industry information can be found on IBIS reports attached. Focus on domestic airlines. Using up-to-date financial data and financial analysis tools identified in Unit 3.
This submission will be graded out of 15, and your mark converted to a mark out of 5 for your overall
course assessment.
Required:
1. Briefly describe the industry conditions with a focus on the current and expected level of competition in
the industry. Explain which two industry characteristics are most important in determining the long-term
profitability within the industry. [5 marks]
2. Describe your company’s competitive strategy. You should make specific reference to the sustainability
of profits generated by the company’s strategy. You should also refer to the biggest risks your company’s
strategy involves. [5 marks]
3. Analyse your company’s accounting quality. You should identify two key accounting issues, and make
an assessment of the quality of your company’s financial statements. This will include commenting on
the following:
– Do the managers have any incentives to manipulate earnings?
– Which accounting issues are most subject to manipulation? [5 marks]
Assessment Criteria
Please see the three-part rubric below and refer to the full descriptions of each of the three criteria here:
Criterion 1:
Describe the industry conditions with a focus on the current and expected level of competition in the
industry (or industries). Explain what two industry characteristics are most important in determining the
long-term profitability within the industry.
Criterion 2:
Describe your company’s competitive strategy. You should make specific reference to the sustainability of
profits generated by the company’s strategy. You should also refer to the biggest risks your company’s
strategy involves.
Criterion 3:
Analyse your company’s accounting quality. You should identify the key accounting issues and make an
assessment of the quality of your company’s financial statements. This will include commenting on the
following:
– Do the managers have any incentives to manipulate earnings?
– Do you find any evidence of earnings manipulations in the financial statements?