Assignment Details The 21st century has brought about creativity and innovation

Assignment Details
The 21st century has brought about creativity and innovation at a speed that people have never seen.
This innovation has made it essential for companies to reach a global market. Marketing management practices have moved to promote a more interactive dialogue between companies and customers, where both are actively involved in exchanging information.
This approach is called relationship marketing.
The research you will need to answer the prompt below is in Chapter 1 of your textbook.
Think back to your last 5 large-medium purchases (can be over a month or could be years). Then, answer the following:
• Examine and discuss how you felt after each transaction and whether it was relationship marketing (RM) or transactional marketing
(TM).