As Philip Kotler (n.d.) said, “There is no such thing as a commodity. It is simp

As Philip Kotler (n.d.) said, “There is no such thing as a commodity. It is simply a product waiting to be differentiated.” Product differentiation helps marketers find the niche target audiences to market products to.
Prior to beginning your discussion, review:
Module readings and notes
Discussion instructions

Initial Discussion Post 
Your initial response should address both questions, use two references, and is due by Wednesday at 11:59 PM ET.
Choose a product and discuss how it differentiates itself from its competitors.
What problem does the product solve
How does it perform better than its competitors
What other strategy could they have employed? How might it have been equally or more effective, and why?
required materials below and module lessons to complete this week’s assignments.
Taking industry structuring seriously: A strategic perspective on product differentiation
The customer value proposition: evolution, development, and application in marketing
How to write a brand positioning statement
How to Create a Unique Value Proposition: 7 Examples in Marketing