2 Questions and the each response needs to have a page or more but should not exceed a page-and-a-half.
Please be sure that your responses focus on the marketing issues, and ethnic and multicultural marketing in particular. Analysis and insight are more important than a “data damp”.
Do not rewrite the question but do indicate which question you are answering.
Your responses should be single-spaced, and you cannot adequately answer these questions in less than a page, single-spaced, 12-point font, with one-inch margins. Excellent responses will probably be a page or more but should not exceed a page-and-a-half.
This is not a research paper. You will need to show your understanding of the concepts
Do not use any sources.
Both questions need to have a page or more but should not exceed a page-and-a-half. So a total of about 2 pages for the two questions if combined.
Please answer these questions pick one question out of the two groups:
Make sure to indicate which question you are responding to, 1,2 or 3 in your response 1. No Marketer sets out to overlook deliberately any marketing opportunity, and most marketers are relatively well educated and professional. The readings suggest that often marketer do overlook key identity factors that would distinguish multicultural and ethnic marketing. Given what you have learned, how does this happen and why? 2. How can a marketer from outside a particular culture or ethnic group acquire the knowledge insight and information to succeed in multicultural marketing? Briefly describe your three best ideas. 3. How is segmentation different from stereotyping in ethnic and multicultural marketing? What is the meaning of profiling in contrast to stereotyping in ethnic and multicultural marketing? Demonstrate your mastery of these ideas.
Make sure to indicate which question you are responding to, 1,2 or 3 in your response 1. You have had an introduction to aging and its impact on marketing. Assume you are marketing an extensive line of high-end cosmetics and make-up, and that you have a sophisticated segmentation program. You recognize that more and more of your customers are getting older. How do you think dealing with older customers might affect your marketing plans and approaches? 2. What are some of the nuanced and problems that might arise in comparing Hispanic marketing in separate areas, say Dallas, Texas and New York City, New York? Assume you are explaining this to a marketer who is skeptical about whether it is worth investing a multicultural and ethnic marketing. 3. Consider two Millennials; both are second-generation Americans. One’s family was originally from Africa and the other’s from Central America. Briefly explain two reasons to treat them differently when marketing cellphones. Then, briefly explain two reasons why they should be treated the same in marketing cellphones.
Place this order or similar order and get an amazing discount. USE Discount code “GET20” for 20% discount