You’ve also learned in this chapter that the marketing environment is always cha

You’ve also learned in this chapter that the marketing environment is always changing and that marketers must examine these changes in order to make educated decisions about Place. For example, over the past decade or so, on-demand music streaming services have overtaken CD sales. As a result of this change, the market has shifted from utilizing indirect distribution channels, such as retail stores that sell CDs, to direct distribution channels like Apple Music and Spotify.
Identify Changes in the Marketplace
For this part of the Module Five Milestone worksheet, you will use the knowledge you have gained in this chapter, as well as your own market research, to identify a change in the marketplace that affects the distribution of your product. When conducting your own research, be sure to use reliable internet sources. For more information about conducting research, visit the SNHU Library’s Google Like a Librarian page.
Identify one recent change in the marketplace (purchasing habits or social, economic, and political events, for example) that you would like to explore. In one sentence, briefly describe that change.
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In one paragraph, describe how the change may specifically address the distribution of products to your persona. For example, “Baby boomers are increasingly researching, shopping, and purchasing. This means online distribution channels may be a good fit for this target market.” (You may not use this example in your own work on the milestone.)