Task 1.2 – Himalaya Shampoo Case Study You will write an analysis for Himalaya S

Task 1.2 – Himalaya Shampoo Case Study
You will write an analysis for Himalaya Shampoo case study. The objective of the assignment is to provide
an opportunity to gain an understanding of the complexities and challenges of managing a company’s social
media marketing strategy.
First, you must identify and write the company’s main problem in a 150 to 200-word paragraph.
Then, based on your findings and on the content in the course material and other reference sources, you are
to propose three social media marketing strategies that should be implemented by the company, in order to
face the described problem, with their pros (at least three for each strategy) and cons (at least three for each
strategy).
Finally, you will indicate two Pls for measuring the level of success of each strategy with their respective
goals.
Number of words for Task 1.2: 2100-2500
All refencing and citations require Harvard referencing style.