Read and watch the following readings and videos to answer questions:
Readings:
Dyer, L. (2006). Critical Thinking for Business Students. Captus Press. (Chapter 7: Writing a persuasive essay)Herzberg, F. (1987). One more time: How do you motivate employees? Harvard Business Review, 65(5), 109–120.WATCH:
What Money Can’t Buy (Michael Sandel)
Drive (Daniel Pink):
The Economics of Happiness (Crash Course):
Sandel, M. J. (2012). What money can’t buy: the moral limits of markets. New York: Farrar, Straus and Giroux. (Chapter 2: Incentives)
The Science of Happiness, Motivation and Meaning:
THE QUESTIONS YOU NEED TO ANSWER (ONLY ACCORDING TO THE READINGS AND VIDEOS I GIVE):
Marketing for good or for ill?
Klein (2000), Sidibe (2020) and Levitt (see Marketing Myopia video) provide different perspectives on the role of marketing and branding. Using the critical thinking techniques learned in this course, compare their views and use your analysis to support your own ideas about the marketing function.
PLEASE READ THE RUBRIC WORD DOC CAREFULLY BEFORE YOU START.
APA STYLE, SINGLE SPACE, TIMES NEW ROMA 12PT, 1 PAGE…
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