Please address each of the following issues in separate paragraphs, do not include the question or question number in your response. Be sure to give your paper a title page, unique title (not Assignment 1) and begin your paper with an introduction that defines key issues and identifies the purpose of the assignment.
Your responses should reflect issues you have studied in the modules and must be your own work. Be sure to incorporate information from at least one other source as support, and make sure to use citations, for example (Smith, 2021, p.x), to show the reader where you used outside research as support in your paper. Then, give the full reference in an alphabetized list at the end of your assignment.
Limit the use of exact quotes, absent specific instructions to the contrary… the assignment is not to copy and paste what others think. Remember, your Turnitin report should be 20% or lower.
Again, DO NOT include the questions or numbers.
The paper should NOT include first-person (I, me, my, we, our, us, mine) or second person pronouns (you, your, yours). Instead, take the view of a reporter and write in third-person (he, she, they, it, their, theirs, its, hers, his).
All submissions are expected to be college-level work, with appropriate spelling, grammar, formatting, etc., and must be submitted in .doc or .docx format.
Assignment 3
Issue 1.
Describe a current product (good or service) that has entered the Decline Stage of the Product Life Cycle. What factors caused it to go into decline? Can you identify any changes in the 4P’s that might allow the life of the product to be extended? Support your answers.
Issue 2.
Of all the promotional tools we looked at, which one is the most effective in getting someone in your generation’s attention. How would a marketer interest someone in your target market in a product/service? Conversely, which of the tools is something that has a slim to zero chance of reaching your market and why? (Please identify the generation by name- Gen X, Gen Z, Millennial, Baby Boomer, etc.) Be careful on this one to stay in third-person voice!
Issue 3.
Keeping the Fundamental Accounting Equation in mind (Assets = Liabilities + Equity), categorize the items below into the proper category to create a simple balance sheet. Please provide the balance sheet in its entirety, not just the answer to the equation.
Equipment
250000
Accounts Payable
50000
Cash
25000
Loans Payable
225000
Buildings
400000
Retained Earnings
830000
Land
125000
Accounts Receivable
150000
Inventory
155000
Issue 4.
Surfer Brad has decided to sell custom surfboards. He was able to rent a workshop/garage in an industrial park for $3,000 a month, which includes all utilities, and he already owns the equipment and tools he needs. He anticipates being able to sell his boards for $800 each. The raw materials (foam, fiberglass, etc.) will cost an average of $200 for each board, and he plans to spend $100 sales commission per board to the surf shops who have agreed to sell them to the public.
Assuming these are all the costs and revenues, what will be Brad’s monthly break-even point in units? Please show your calculations.
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