In a shocking report, Bayer CropScience, decided to discontinue its program Child Labor Elimination Group (CLEG) due to slow progress (Subramanian, 2011). Bayer decided that it was time to do this alone where they could spearhead the effort. Instead a Bayer only Child Care Program (CCP), which would still have open dialogue with CLEG, would head the effort as a campaign to get children back in the classrooms. They kickstarted this effort by deploying field monitors and an even more robust monitoring and auditing system that included unannounced assessment visits to farms. The second leg to this program was making school appealing to children and their families which included funding and reintegrating children into schools around the rural area. We can take from Bayer’s case is that issues like child labor need to be taken very seriously and programs need to act aggressively to break the cycle. Bayer was even able to take their program further and not just use it with cotton production, but rice and other crops. The program still exists today nearly 13 years later and has branched into other rural providences of India and southeastern Asia (Bayer Crop Science India, 2023). This program now includes Vocation Training for Women where women between the ages of 15 to 19 can be trained based on the market needs of their area and contribute financially to their household.
References
Bayer Crop Science India. (2023, January 15). Bayer Child Care Program: Towards Sustainable Supply Chain. Retrieved August 13, 2023, from Crop Science: https://www.cropscience.bayer.in/Social-Commitment/Rural-Development/Child-Care-Program.aspx
Subramanian, S. (2011, January 26). Bayer Cropscience in India (B): Value-Driven Strategy. Richard Ivey School of Business, 1-7. Retrieved August 13, 2023, from https://content.xanedu.com/nodrm/cases/ivey/9b10m062.pdf?ID=0.486630905124738
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