For this week’s discussion, respond to the following: Why is it important for th

For this week’s discussion, respond to the following:
Why is it important for the FTC to govern advertising? Provide at least 2 points to support your answer.
Be sure to respond to at least one of your classmates’ posts.
To receive full credit, remember to write 2 posts in the discussion: one original and one response to another student. Your original should be at least 7 sentences, and your reply should be at least 4 sentences.
Student Post (Lisa) below:
Advertising is a powerful tool that has the potential to influence how people think, behave and buy.That’s why it’s important that the Federal Trade Commission (FTC) regulates advertising to protect consumers from misleading or unfair commercial practices.The FTC is committed to ensuring that advertising is truthful, not misleading, and does not contain false claims about products or services.Additionally, the FTC guarantees that ads do not contain language or images that are offensive or inappropriate for a particular audience.By regulating advertising, the FTC promotes market fairness and protects consumers from unscrupulous practices .The Federal Trade Commission (FTC) is responsible for regulating and enforcing advertising law in the United States. Advertising regulation is important to the FTC because it helps protect consumers from misleading or false advertising, deceptive marketing tactics, unfair competition and other forms of fraud.The FTC also ensures companies comply with federal laws such as the Children’s Online Privacy Protection Act (COPPA), which prohibits collecting personal information from children under the age of 13 without parental consent.By regulating advertising, the FTC can ensure a level playing field among businesses and prevent consumers from being exploited for unethical or deceptive conduct.

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