Company: Summer Classics (existing company) 1) Write a global business venture m

Company: Summer Classics (existing company)
1) Write a global business venture marketing plan about “Summer Classics” that’s a premier manufacturer of luxury furniture and accessories and describe that venture in sufficient detail to be understood in a business context by the reader. Your goal is to launch some type of innovative business, product, or service as an existing business.
Frame this discussion using the 5-C model presented in Figure 2.2 on page 34, and related textbook discussions. The more elaboration you present in this post, the more likely you are to exceed expectations grade-wise.
2) Conduct a situation overview analysis for “Summer Classics” using Figure 2.8 (pg. 44) and related textbook discussion. Include an analysis of all macroenvironment variable relevant to your business venture (economic, political, legal, regulatory, cultural, technological) in your situation overview. References are required to document your situation analysis. These references must be external books, periodicals, websites, etc. The textbook does NOT count as a reference for your written assignments.
3) Formulate goals for “Summer Classics” using the G-STIC Framework discussed in our textbook on pg. 43-45 and Figure 2.8 (pg. 44). All 5 elements must be featured in your post, including a discussion of your actual (estimated/projected) Goals, Strategies, Tactics, Implementation and Controls (G-STIC)