Case 6: Boise Automation Canada Ltd.: The Lost Order at Northern Paper. Taylor,

Case 6: Boise Automation Canada Ltd.: The Lost Order at Northern Paper. Taylor, Michael. Case No. 9B12A008. Published 3/9/2012, Richard Ivey School of Business, 2011. (13 pages).
Summary: This case has all the key factors in any marketing discussion, low cost production, and product expansion.
Outcomes: Student should be able to abstract this case in detail discussing cost factors and the reasons for building by acquisition.
Course Objectives:
· Synthesize the integration of marketing theories and process development to achieve competitive advantage
· Analyze marketing and operations functions to establish a value-creation system.
· Evaluate market data and competitive analysis to develop specific products and services for regional, national and global customers.
· Compare marketing models to identify appropriate marketing strategy.
· Evaluate the impact of customer diversity in marketing and distribution of products and services
· Evaluate the theories and strategies for continual improvement in the production of goods and services.
Format your paper with an APA style title page; title page and reference page do not count in the page minimum. Each page should have 250 words double-spaced. Your reference list is a separate page with references in APA format. References should also be citing in text in APA format.