Assume you are in a decision-making marketing role for ACME Company who is launching a new product. The CEO has come to you with a new task:
The task includes pricing out a redesign of the website, getting a new brochure designed and printed, and launching a social media campaign on at least 2 platforms to promote the XYZ product.
In addition to pricing those marketing activities out, she has asked for your professional opinion in adding 3 more priced out marketing activities to the list and why you chose them.
She has given you until this Sunday at 11:59 pm (MT) to create a marketing budget worthy enough to present at the next board meeting.
Your charts or tables and narrative should be 4-6-pages in length and conform to APA guidelines in the CSU Global Writing CenterLinks to an external site.. Include at least 4 scholarly or industry-specific references used in your research. The CSU Global Library is a good place to find these references.Assume you are in a decision-making marketing role for ACME Company who is launching a new product. The CEO has come to you with a new task:
The task includes pricing out a redesign of the website, getting a new brochure designed and printed, and launching a social media campaign on at least 2 platforms to promote the XYZ product.
In addition to pricing those marketing activities out, she has asked for your professional opinion in adding 3 more priced out marketing activities to the list and why you chose them.
She has given you until this Sunday at 11:59 pm (MT) to create a marketing budget worthy enough to present at the next board meeting.
Your charts or tables and narrative should be 4-6-pages in length and conform to APA guidelines in the CSU Global Writing CenterLinks to an external site.. Include at least 4 scholarly or industry-specific references used in your research. The CSU Global Library is a good place to find these references.
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