Answer the question for the attached case. 4. What are some major insights that

Answer the question for the attached case.
4. What are some major insights that can be derived from the marketing research findings described in the case?
5. Based on the insights you generated in question 4, and using the prompts below, what marketing strategy would you recommend for Layla’s?
a. Which consumer segment(s) should be targeted to scale up Layla’s business?
b. How would you position Layla’s for the segment(s) you chose to target?
c. What marketing program(s) would you propose to execute the proposed strategy (e.g., pricing, messaging, and/or packaging?