Adidas is one business that has had bad experiences using famous athletes. Adida

Adidas is one business that has had bad experiences using famous athletes. Adidas and Kanye West collaborated to produce Yeezy-branded footwear and apparel collections for the sportswear giant in 2013. The partnership proved successful; last year, Yeezy items brought in around $2 billion for Adidas or 8% of the company’s overall revenue.
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