A white paper, also written as “whitepaper”, is an informational document which

A white paper, also written as “whitepaper”, is an informational document which is usually issued by a company or not-for-profit organization to promote and highlight the features of a solution, product, or service offered (or plans to offer). Whitepapers are also used as a method of presenting government policies and legislation and gauging public reaction.
The purpose of a white paper is to promote a certain product, service, technology, or methodology, and to influence current and prospective customers’ decisions. While brochures and other marketing materials might be flashy and include obvious sales pitches, a whitepaper is intended to provide persuasive and factual evidence that a particular offering is a superior method of solving a problem or challenge.
For this assignment, your objective is to draft a white paper of the idea presented in your Business Model Canvas (BMC) from your week 4 assignment. Focus on the value proposition section of the BMC and ensure you address your idea’s financial sustainability and the future scalability of the industry or environment you will operate in. You should use a minimum of two scholarly sources to justify your position (your textbook can be one of the sources).
Feel free to use a white paper template found online or in Microsoft Word, or simply create your own whitepaper design.