1. Using a website with which you are familiar, prepare a careful summary of the

1. Using a website with which you are familiar, prepare a careful summary of the objectives you believe that site has. In doing so, keep in mind that the objectives of the site may be a subset of the marketing and business objectives of the organization. When you are satisfied that the set of objectives is complete, list below the corresponding metric or metrics that would be needed to measure each objective.
2. Using that site or another identify the social media platforms on which the site is active. That is usually easy to do from pages on which sharing buttons are listed. Indicate which platforms seem to be most important to the site and why you think that is the case. List the metrics the site can use to measure its social media effectiveness.
3. Using a mobile site or app with which you are familiar, describe a scenario that tells the story of how one user segment would behave on a visit to the site—their customer journey using the app. When you are satisfied that your scenario represents behavior of one segment adequately, identify the metrics that would be useful in ascertaining if the segment’s needs are being met and if the customer experience for this segment is satisfactory.
4. Outline the responsibilities of the position of a Digital Product Data Analyst. (You may find it useful to locate job postings on the web in order to understand the job requirements.)
5. Outline knowledge and experience from classes, internships, full- or part-time jobs, and volunteer work that prepare you to be a Digital Product Data Analyst.
6. Prepare five questions you could ask at a job interview for a Digital Product Data Analyst. The questions should exhibit your understanding of the position requirements without lecturing the interviewer about what he or she already knows.