With this final paper, you will complete the Global Marketing Plan Part 2 for yo

With this final paper, you will complete the Global Marketing Plan Part 2 for your mentor company that you began working on in Week 2 of this course. When submitting this assignment, be sure to include the portions you completed during Week 2 through Week 5, and make any adjustments to the work using any recommendations from your instructor.
In your paper, address the following directives using the headings below:
Under an Executive Summary heading,
–Summarize the rationale of your plan.
Under an Environmental Analysis heading,
–Analyze the environmental situation of your mentor company in the global arena based on economic, trade, social and cultural, political, legal, and regulatory factors.
Under a General Strategy heading,
–Explain your segmentation, targeting, and positioning strategy for that line of product in the new region.
–Discuss your market entry strategy, including export selling and sourcing activities, if any.
Under a Specific Plans and Strategies heading,
–Explain your competitive advantages strategies to compete against five industry forces.
–Formulate the 4Ps:
—product and brands
—place
—promotion with a special focus on digital media and integrated marketing communication (IMC)
Communications assignment.
–Discuss the company’s CSR and social responsiveness strategies, particularly in the selected region.