Week 2 Discussion – Competitive Analysis Part 1) In this week’s Learn section, y

Week 2 Discussion – Competitive Analysis
Part 1)
In this week’s Learn section, you watched a video about the importance of researching competitors in your industry. A competitive analysis is a critical marketing plan element and will be part of your Week 4 assignment. This discussion will allow you to start your analysis and gather feedback from your classmates before including it in your first assignment.
Determine two competitors for the product or service offered by your hypothetical company.
Analyze the social media presence of each competitor (including platforms, types of content, the number of followers, and their customer reviews, including the company response).
Which elements of your competitor’s social media presence are most effective? Where could they improve?
How would you (as the owner of your hypothetical company) use this type of analysis in your own social media marketing strategy?Discuss your findings with your classmates and use the feedback you receive to improve this portion of your competitive analysis before including it in your Week 4 assignment.
Part 2)
Be sure to respond to your classmate’s (Chelsea) post:
Hello my fellow classmates and Dr. Amans. My name is Chelsea Belton. This is my first time taking Marketing I currently reside in San Diego. I have 5 beautiful children with my husband. The business I will use for this course is running a food truck. More so a beverage truck. I figured it will be exciting to have a business that sale all drinks on wheels! I’m excited to learn more from this course and to hear you alls wonderful ideas and insights.
Food trucks are suck a huge thing now especially across social media they are extremely convenient. When I’m at work there are at least three different food trucks right outside during my lunch break. You don’t have to order from far places or travel far! Your food is right at the door waiting for you! Marketing through social media is going to be very important. Everything is fine online social media is the news! I believe if you want your company to get around and pick up business social networking is important!!