the Pestle model: See the videos and chart attached. Answer all the questions be

the Pestle model: See the videos and chart attached. Answer all the questions below. from 1-6
Note that the questions relate to Porter’s Five Forces, and that the Pestle and SWOT
1. Use a company you have worked for, or know about, and offer some examples of issues (there are six categories), so mention at least one factor for each of the 6 that may affect the firm. List the firm and industry it participates in and identify factors for each category of the model that management should keep an eye on or respond to.
2. In the two videos you should watch below, Michel Porter presents the only two ways to gain a competitive advantage. In addition to describing them, demonstrate how they might work with a specific example related to your selected company.
3) A good strategy may make some customers unhappy; explain why this might (and even should) happen, and offer an example not in our text or in the video of how a particular company has lived this concept out.
4. Five Forces Model: Michael Porter is known as the premier theorist on competitive strategy. Chapters 1-5 in our Rothaermel (6th ed.) text introduces the concepts of strategy, analysis and sustainable competitive advantage – Read Michael Porters comments on the Five Forces model attached.
At the bottom, see a video on the Pestle Model, which covers external factors usually out of the company’s control. At the very bottom, see a SWOT Analysis Chart. Review these
Using the text (referencing with page numbers & APA style) and after viewing the video links below.
5. Describe your company/industry. What aspects of Porters Five Forces seem the strongest for your company/industry? Which seem to be weaker (have little effect? Explain how the models mentioned in this discussion can be applied to your company/industry research project?
6. Review Nouriel Robini Mega threats video hereLinks to an external site. – Managing larger threats, Including: Demographic, Economic, Financial/Monetary, De-globalization & fragmentation of the global economy, Geo-political, Social, Political, Health, Technological & Environmental, Which of the Mega Threats stood out to you? Offer a review of a trend you researched. How significant will this trend have on the future success of the organization? Describe the potential positive and negative effects. Do you see any effort by the company to anticipate and mitigate this issue?
attachments:
Five Competitive Forces That Shape StrategyLinks to an external site.
Keynote on Strategy By Michael Porter, Professor, Harvard Business SchoolLinks to an external site.
See Slide Notes on Porter’s talk: What is strategy by Michael Porter – Slides on his talksLinks to an external site.
See a video which explains this model – to the right- Pestle Model on external factors affecting businessLinks to an external site.
See a chart on SWOT Analysis below:
Strengths and Weaknesses are INTERNAL to the organization: These are factors well in control of the business
Opportunities and Threats are EXTERNAL to the organization: These are factors outside the business’ control, but the business still needs to respond to them.
See a video which explains this model – to the right- Pestle Model on external factors affecting business

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