Submit your analysis of an advertisement (video or print) of your choosing. Be sure to identify the
material you are working with in the introductory paragraph. Take care not to plagiarize, and cite all
direct quotations, summaries, or paraphrases; include a Work Cited page as well.
Successful essays will analyze your ad with a careful examination of your selected rhetorical technique
(or techniques, depending on how you’ve chosen to approach the paper). Merely summarizing or
describing the ad report style will result in unsuccessful essays and less than acceptable grades. If you
need help with this assignment, call me, but be sure you’ve got an ad and are familiar with the meaning
behind your chosen Greek term(s). In next week’s essay, you will examine a persuasive message of your choice and analyze its use of the
three Aristotelian appeals:
• Logos—the logical appeal
• Ethos—the credibility appeal
• Pathos—the emotional appeal
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