Scene: Create a scenario (industry type and a problem), then explain: Question:

Scene: Create a scenario (industry type and a problem), then explain:
Question: How do I convince my management team that content marketing works? Research outside the textbook and create compelling reasons.
More than 100 words. formatted, and cited accurately in the current APA style with support from at least two academic sources. must be constructive and use literature where possible.
do not forget cites and APA style.
An example of what I want. but please be creative and bring your own ideas:
With the rise of stealth-wealth fashion, quiet luxury, and romanticization of the 1%, many normal, everyday people aspire to reach the top. In the luxury goods market, it’s not necessarily about advertising your articles in a traditional method, moreso, it’s about expressing your branding discreetly. However, the problem arises when a company along this agenda wants to grow, and without being too loud and abrasive, traditional methods like ad deals, and partnering with big names to produce loud imagery conflicts with the brand’s values. Along with the rise of technology, utilizing contemporary social media methods to advertise oneself has grown increasingly popular. At first, luxury brands were opposed to this due to the adverse effects it may have on branding and image. In a report made by the Wharton School of Business at UPenn, “What caused luxury brands’ initial hesitancy was the perceived incompatibility between the hallmarks of luxury’s cachet—exclusivity and rich customer experience—and the democratic reach of online media’s channels for interactive communication and ecommerce. The argument went this way: Online channels increase exposure to a mass segment, thereby stripping luxury brands of their exclusivity” (2015). However with this notion, luxury brands have successfully utilized that same demographic to covertly market their clothing via content marketing. This would mean social media influencers – apart of the wealthy groups – creating lifestyle aesthetic posts on Tiktok, or, celebrities such as Gwyneth PaltrowLinks to an external site. (Italie 2023) showing up to court trials in complete ‘stealth wealth’ – wearing brands such as The Row, or Celine (Celine isn’t technically stealth-wealth, but, the designs worn are way more subtle than what the average person is used to considering the price and lack of branding). With celebrities like Gwyneth, or smaller influencers on Tiktok making waves with aspirational lifestyles, it’s very convincing to note that perhaps using top-names or elusive people to market items, or a brand, may overall be quite effective. This method may not be traditional, but strategically using key figures may prove useful in promoting the buzz around a brand, or movement. Yuri Seo, an alumni of Victoria University of Wellington, Virginia notes in his case study, “Historically, the market for luxury offerings was comprised of small artisan family-owned businesses that were valued for the high quality and craftsmanship of ttheir products ( Jackson, 2002). However, with the emergence of large multinational conglomerates, such as LVMH and Richemont in the late 1990s and the Gucci Group in the early 2000s, the luxury market underwent some major changes” (2014). Luxury products have steadily grown in popularity, especially with the wealth disparities of economic social classes. What the top have, the middle want and the lower cannot afford. With recessions, luxury takes a different route with becoming more quiet and subdued to reflect the current economic status. While most people know brands such as Louis Vuitton, Hermes, Chanel, Dior, Gucci, etc., these big-ticket names are in a whole different playing field compared to their quiet counterparts. These brands practically sell themselves because of not only their name, but their branding… associated with streetwear, plastered on billboards or playing a part in logo-mania or hype-culture (Bikrin bag). Quiet luxury brands, while also selling themselves, are unique in that there is no need to display oneself to prove worth – it can be adorned on anyone important, and remain a piece that the average person may come to know of, but may never attain. This here in itself proves that utilizing content marketing through Social Media for luxury brands may afterall prove useful in what these brands aspire to achieve.
Seo, Y., & Buchanan-Oliver, M. (2015). Luxury branding: The industry, trends, and future conceptualizations Asia Pacific Journal of Marketing and Logistics, 27(1), 82-98. https://doi.org/10.1108/APJML-10-2014-0148
Another example:
I have chosen to open a small coffee shop, and I am struggling to attract new clients and obtain loyal ones while also balancing rising operating costs. Addressing the problem of rising operating costs and attracting new clients, “content marketing costs 62% less than traditional marketing and generates about three times as many leads” (Nightingale 2015). Content marketing creates the opportunity to reach more people and at a lower cost, this is a necessary step to take as a small coffee shop owner that struggles with rising operating costs. Content marketing also my company to interact directly with potential customers and create a connection. In order to obtain loyal clients, they must first be a new client, and the connection we create with them through content marketing could be imperative in making them a loyal one. Another reason content marketing is the route we should take is because “70% of people prefer to learn about products through content rather than traditional advertisements” (Allen 2020). As social media and technology continue to advance, more people will be drawn towards forms of marketing done through these platforms. The increasing number of people drawn to social media is a benefit of us using content marketing because we will be able to reach more people. Content marketing also allows us to differentiate our brand from those in the same industry and establish a strong brand image. The use of content marketing will provide us with opportunities to attract and obtain clients while being conscientious of the rising operating costs we face.
Allen, A. (2020, June 2). Why content marketing is essential for modern restaurants. Aaron Allen & Associates, Global Restaurant Consultants. https://aaronallen.com/blog/best-restaurant-conten…
Nightingale, J. (2015, January 22). Content marketing strategy for restaurants. Restaurant Engine. https://restaurantengine.com/content-marketing-strategy/#:~:text=Content%20marketing%20cultivates%20relationships.,restaurant’s%20current%20and%20potential%20diners.