Question 1 (5 points) Mary wants to sell her products in Europe since they’re d

Question 1 (5 points)
Mary wants to sell her products in Europe since they’re doing well in the United States. She doesn’t have a lot of capital and is risk-averse, so she most likely would choose to begin with
Question 1 options:
A)
exporting her products.
B)
entering a joint venture with a local firm.
C)
opening a franchise.
D)
making a direct investment in another country.
Question 2 (5 points)
The processes by which goods, services, capital, people, information, and ideas flow across national borders is known as
Question 2 options:
A)
marketing.
B)
globalization.
C)
standardization.
D)
advertising.
Question 3 (5 points)
Derek bought a pickup truck to transport his equipment to fishing tournaments. He also bought a pickup truck for his lawn maintenance business. His purchases were
Question 3 options:
A)
both business-to-consumer purchases because he is the user in both situations.
B)
business-to-consumer and business-to-business, respectively.
C)
neither business-to-consumer nor business-to-business because he is the consumer and his uses might be mixed.
D)
both business-to-business purchases because he is the user in both situations.
Question 4 (5 points)
Of the strategies for entering new markets, direct investment creates the
Question 4 options:
A)
least investment cost.
B)
greatest potential risk.
C)
best opportunity for strong strategic alliances.
D)
most franchisee control.
Question 5 (5 points)
After need recognition, a business often considers alternatives and comes up with _______ that suppliers might use to develop their proposals to supply the product.
Question 5 options:
A)
product specifications
B)
democratic ideals
C)
derived demand
D)
initiator instructions
Question 6 (5 points)
When entering a foreign market, the least risky strategy is
Question 6 options:
A)
joint venture.
B)
direct investment.
C)
exporting.
D)
franchising.
Question 7 (5 points)
The consumer decision process model represents
Question 7 options:
A)
the retrieval of an evoked set based on physiological needs.
B)
the predicted process consumers go through when shifting from an internal locus of control to an external locus of control.
C)
the steps that consumers go through before, during, and after making purchases.
D)
the concept of habitual decision making.
Question 8 (5 points)
For marketers, negative attitudes are typically difficult to change because
Question 8 options:
A)
attitudes shift consumers from limited to extended problem-solving situations.
B)
consumers weigh performance risk against functional needs when assessing their attitudes.
C)
most consumers’ attitudes depend on prices.
D)
attitudes are learned and long lasting.
Question 9 (5 points)
Most big box retailers regularly move products from one aisle to another. They also put personal care products in the pharmacy area, many aisles away from the grocery products. They do this because consumers who spend more time walking through the store are likely to buy things they hadn’t planned to buy, or make
Question 9 options:
A)
ritual consumption purchases.
B)
affective alternative decisions.
C)
limited problem-solving decisions.
D)
impulse purchases.
Question 10 (5 points)
Business-to-business marketing refers to buying and selling goods or services by three of the following. Which of the following does not buy and sell goods in business-to-business marketing?
Question 10 options:
A)
Consumers
B)
Manufacturers
C)
Retailers
D)
Government
Question 11 (5 points)
CA Technologies, a firm providing software and services to information technology departments, maintains a corporate blog. How can this blog help CA Technologies with B2B marketing?
Question 11 options:
A)
By streamlining purchasing and distribution
B)
By acting as a place to post responses to RFPs
C)
By building brand awareness among potential customers
D)
By simplifying vendor performance assessment
Question 12 (5 points)
Typically, B2B buyers ask potential suppliers to
Question 12 options:
A)
sponsor interviews with final customers to determine product needs.
B)
write the RFP for the buyer.
C)
submit formal proposals.
D)
always be involved in reselling.
Question 13 (5 points)
Manufacturers would prefer to produce in a country with a trade _______, because it signals a greater opportunity to export products to more markets.
Question 13 options:
A)
deficit
B)
culture
C)
surplus
D)
balance
Question 14 (5 points)
Andrea and Kerri got married a year ago and are ready to move out of their apartment and into a new home. After looking at several houses, they’ve developed a list of features that are important to them and that are different among the homes they’ve visited. The features on their list are called
Question 14 options:
A)
determinant attributes.
B)
perceived risk factors.
C)
short lists.
D)
an evoked set.
Question 15 (5 points)
Consumers frequently use the Internet during the _______ stage of the consumer decision process.
Question 15 options:
A)
situational factor analysis
B)
need recognition
C)
information search
D)
post-purchase evaluation
Question 16 (5 points)
Abraham Maslow identified five sets of motives that have become an essential part of marketing. Maslow’s Hierarchy of Needs includes physiological needs at the lowest level and self-actualization at the top. The three levels in between are
Question 16 options:
A)
material goods, safety, and love.
B)
community, family, and self.
C)
safety, love, and esteem.
D)
threat avoidance, stability, and striving.
Question 17 (5 points)
In the consumer decision process, deciding how long and how much effort to expend searching for information depends on
Question 17 options:
A)
the degree of perceived risk associated with the product or service being considered.
B)
the post-purchase anxiety associated with the product or service being considered.
C)
the cultural reference group that most influences the alternative evaluation process.
D)
habitual decision making that most influences the alternative evaluation process.
Question 18 (5 points)
Gerald is assessing global entry strategies for his gourmet sandwich business. He doesn’t want to take much risk, and he is willing to limit his control of international stores. Gerald is likely to use a _______ strategy.
Question 18 options:
A)
franchising
B)
strategic alliance
C)
direct investment
D)
joint venture
Question 19 (5 points)
When mountain climbers purchase clothing for scaling Mount Everest, their purchases are primarily addressing _______ needs.
Question 19 options:
A)
social
B)
functional
C)
pre-purchase
D)
psychological
Question 20 (5 points)
Because they do so much driving while visiting doctors’ offices and hospitals, pharmaceutical sales representatives are often given company cars to drive. When a pharmaceutical company like Merck is preparing to purchase new company cars, feedback from sales reps will be sought on car models and features, but the final decision will be made by higher levels of management. What role(s) do the sales reps play in the buying center?
Question 20 options:
A)
Users and influencers
B)
Users and initiators
C)
Influencers
D)
Initiators