Q.1 Discuss the switching costs that southwest airlines would incur if it began

Q.1 Discuss the switching costs that southwest airlines would incur if it began to phase out its fleet of boeing airlines with replacement from Airbus. What step could Airbus take to reduce these switching costs? How might Boeing counter to strengthen its relationship with Southwest?
Q.2 Automatic data processing handles payroll and tax filing processing for more than 300,000 customers. in other words, firms outsources these functions to ADT. suggest possible segmentation bases that ADP might employ in this service market. What criteria would be important to organizational buyers in making the decision to turn payroll processing over to an outside firm?
i need answer in essay form. utilize 1 outside scholarly source