Post: While public and private not-for-profit institutions (American colleges an

Post: While public and private not-for-profit institutions (American colleges and universities) of higher education do not exist to create profit, campus leadership (College and University Presidents, Vice Presidents, and Deans) must understand that cash is the lifeblood of their organization. Without programs that generate positive margins, institutions of higher education will not continue to exist. Understanding the drivers of your organization’s revenue generation and expenses and your organization’s ability to collect payments for services offered is vital for leaders.
In this discussion post, you will:
1) Define the concept of cash
2) Define the concept of revenue
3) Describe how the concepts of cash and revenue are related to one another
4) Describe how the concepts of cash and revenue are different from one another
5) Describe a scenario where an institution of higher education might have lots of assets but run out of the cash needed to continue operations