Please answer the three questions outlined below: 1.Using appropriate framework(

Please answer the three questions outlined below:
1.Using appropriate framework(s) critically evaluate the most important issues in Ryanair’s
external macro and micro (industry) environments that have shaped the company’s
development? (30 points)
2. Using the appropriate framework(s) critically evaluate the internal environment (resources,
capabilities, organisational culture, etc.) of Ryanair in order to identify its competitive
advantages and disadvantages. Are Ryanair’s competitive advantages sustainable? (30 points)
2. Using appropriate model(s) identify and critically evaluate the strategic choices followed by
Ryanair during the period of this case study in terms of its competitive strategies, and the
governance (implementation) modes. Based upon your evaluation, what recommendations
would you provide to the company? (40 points)