Part 1 In the first part your assignment, -Identify an IMC campaign for your men

Part 1
In the first part your assignment,
-Identify an IMC campaign for your mentor company. (Dominoes). Please see attached paper completed in the previous week with the expansion location of Kenya.
-Choose at least four examples of that campaign across different types of media (e.g., TV, print advertising, digital ads, outdoor ads, social media ads, etc.).
–Choose at least one print and one digital.
-Provide a copy of the image you find or the URL link to the ad in your paper.
-Analyze the ad in each medium.
-Describe how the medium’s unique characteristics is being used to display the ad.
-Explain what elements unify the campaign across different media to make it count as an IMC.
Part 2
Once you have completed the previous steps, complete the following:
-Identify another marketing communication activity from your mentor company other than advertising, such as sales promotion, sponsorship, product placement, personal selling, and direct marketing.
-Describe the details.
–Provide a link to a visual component of the activity.
-Compare it to the IMC campaign you identified.
-Discuss to what extent they are aligned and would tell the same story for the brand.
-Discuss one strength and one weakness of this marketing communication activity.
Book Reference
Green, M. C., & Keegan, W. J. (2019). Global Marketing (10th ed.). Pearson Education (US). https://uaglobalcampus.vitalsource.com/books/9780134899763
Please follow similar layout to Week 2 doc

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