P 1. Basic principles of market research  • Product and branding concepts  • Dev

P
1. Basic principles of market research  • Product and branding concepts  • Developing and managing products  (3 pages cover these topics) 
2. Basic principles of pricing  • Principles of pricing strategies  • Principles of distribution management  
 (3pages cover these topics )
 3. Impact of emerging trends on retailing.  • Changes in Direct Marketing  • Integrated Marketing Communications   (3pages cover these topics) 
4. Factors that favor personal selling.  • Types of sales promotions  ( 3pages cover these topics)