Overview
For this assignment, you will need to create a Public Service Announcement.
A Public Service Announcement is generally an advertisement to market a change in public interest or attitudes about a topic. They generally do this by raising awareness and trying to stimulate action among viewers. By using the principles in Module 2 and 1, you will design an original PSA design.
Public Service Announcement Overview Video
Assignment Instructions
In a single piece, you must incorporate both image andtext to create a Public Service Announcement. You must choose 1 topic from the following:
Covid 19,
mask-wearing,
Black Lives Matter
Childhood Obesity
Domestic Violence
Water /Nature Conservation
Hate Crimes
Benefits of Higher Education
Mental Health
LGBTQ Awareness
Climate Change
Discrimination
Research facts and Motto: You will need to research the topic, find facts that are substantiated, and incorporate these in some way in your PSA. The example above found the number of toxins found in the Ohio river on average. You must also create an original tagline or Motto to accompany your PSA. The above example utilizes and alters the well-known motto,” Got Milk”, into “Got Water”.
Written Companion: With the piece, you will include a designer’s written companion that explains the process you used in your design and the principles and strategies that you used. 3-6 Principles cited from Module 2 and 1 with explanations and effect of principle on the audience.
Image/Photograph: It is important that all the work be your own. DO NOT: just use an image you found on Google Image Search and add some text to it. I would rather that you draw out your idea and it not be as polished than to use someone else’s work as your work (Copyright and Plagiarism apply).
The image at the top of the page was a simple photograph that the student took of her friend drinking a glass of water. You can use a free image and text editing programs to combine an image with your facts/motto.
Pic Monkey is a free image and text editing program.
Or, you can print an image of your PSA and physically write on the image. Be sure to take a very good photograph of your work, remove all exterior information, make sure the image is resolute, not blurring, and that the image is perpendicular to the camera.
Example:
Common Errors and Warnings
NO Googled images: You may not use googled or existing designs or photographs, all art, designs, and photographs must be original and of your making.
Research Facts: Don’t forget to research relevant facts and data about your subject, and use an abridged version in the design
Tagline: Don’t forget to invent your own memorable tagline to help your audience remember or connect to your topic, use it in the design.
Legibility: Typefaces and fonts are always fun to use, but be sure your choices are legible, if we can’t read it, we can not connect with the topic.
Principles: Highlight the principles of design from module 2 in your writing, the writing is always to be used to relate the principles to the reader through definitions and the specific context of your design. Don’t just identify, explain the HOW and WHY.
Submission Instructions and GradingSubmit your rough draft to the Rough Draft: Public Service Announcement Doc
This rough draft is worth 5 points.
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