Open and read the article https://www.studocu.com/en-us/document/temple-universi

Open and read the article https://www.studocu.com/en-us/document/temple-university/global-business-policies/etsy-a-b-corp-start-up-takes-on-amazon/12548159/download/etsy-a-b-corp-start-up-takes-on-amazon.pdf
No external research is required. rather, you should use course tools and case content to address the challenge of Etsy at the point of time in which the case was written.
The assignment MUST follow the Case Decision Memo format. (See attachment) Case Template
For Etsy, and with your Case Decision Memo, please lay out
1)a Strategic Plan for Etsy’s next chapter of growth, and from the perspective of the CEO/Leadership Team to the Board of Directors.
2)Specifically include the role it’s B Corp status should play (or not), as well as 2-3 other key and well supported strategic priorities, along with a minimum of 3 exhibits to support your work, including a SWOT analysis.
3)Other course tools to consider might include a Brand Associations Map, JTBD, BEPyramid, Positioning Map, Value Proposition, and/or Brand Community.
As you consider how to best position Etsy in the years ahead consider:
What does B Corporation Status mean to Etsy, both initial and looking toward the long-term?
What is Etsy’s business model? How does it help the company compete, and how is it different than Amazons?
What challenges is Etsy facing? Develop a problem statement from the perspective of Etsy’s CEO, and include it as part of the background paragraph of your CDM.