One of the main challenges regarding the courier organisation is concerning following gear
compliance. The company’s policy is that the courier must at all times wear the uniform and
use the thermobag while working their shifts. This is to maintain professionalism, to increase
brand awareness and for the safety of the couriers. A lot of resources are being spent on
follow-ups and to improve this important area of challenge.
How do you suggest creating an organisation of proud, engaged and accountable couriers
where they willingly themselves become fully gear compliant?
1. Why do you think this is an issue to begin with?
2. How is this issue tackled on an operational level?
3. What are the main challenges foreseen?
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